Improving UI of an E-commerce Portal by Personalizing Subcategory
Improving UI of an E-commerce Portal by Personalizing Subcategory
Health and Beauty, Manufacturing
UAE
eCommerce
Client Portfolio
One of the largest manufacturers and providers for the health and beauty industry with over three decades of expertise in the UAE approached us to simplify their product listing website. Their services encompass renowned brands, customization, beauty concept education, and fundamental growth, which are tailored to meet the unique requirements of their customers.
Problem Statement
Our client wanted to personalize their product listing page and facilitate better e-commerce browsing. Depending on the main category that a user selected, they wanted to customize the subcategory to enhance user experience. By implementing a hierarchical view of products, users will be able to effortlessly identify the specific subcategory they are browsing within. Consequently, those who visit their page would benefit from improved readability and ease of product selection.
What We Suggested
To cater to the requirement of our client to improve the User Interface (UI) of their product website, we made customizations to the subcategory and placed it on the left panel. By utilizing the Single Module Development approach, this functionality could be effortlessly transferred to any new website in the future, according to specific needs.
- Homepage with main categories and subcategories
- When a section is clicked, the chosen category and other categories are shown on the left portion of the e-commerce website. This allows users to quickly see the category they selected and the main category it belongs to without the need to revisit and verify
- We designed a system that automatically detects base price changes at the line-item level within sales orders. This ensures immediate flagging of any adjusted prices, reducing manual oversight.
- If the price change exceeds a high threshold, an email is sent to the General Sales Manager for immediate review.
- For moderate changes, a notification is directed to the Sales Manager.
- Minor adjustments are auto approved if they fall within a pre-set permissible range.
- Each notification is location-specific, enabling managers to quickly assess the impact within their jurisdiction.
- Sales representatives are required to provide a reason when adjusting an item’s price. This creates transparency and accountability in pricing decisions.
Customer Success
This update allowed our client to optimize their eCommerce processes, enhance the user interface for a better experience, and make it easier for customers to navigate to product pages. As a result of these customizations, they experienced additional advantages such as:
- Improved User Experience:Customers visiting the eCommerce website experienced an enhanced user experience with improved readability and ease of product selection. They could effortlessly identify the subcategory they were interested in, without the need for excessive navigation.
- Increased Engagement and Conversion:By providing users with a personalized browsing experience, they witnessed increased engagement levels. Customers were more likely to explore various subcategories, leading to improved conversion rates and higher levels of satisfaction.
- Effortless Transferability:Since the customization was implemented within a single module, it could be seamlessly transferred to any new website in the future without encountering any delays.
Key Achievements:
- Enhanced UI Personalization: Simplified navigation through structured subcategory placement based on the selected main category.
- Improved Readability: Enabled users to easily identify subcategories without excess clicks or confusion.
- Increased User Engagement: Personalized browsing encouraged exploration, boosting time spent on site.
- Higher Conversion Rates: A better user experience led to more purchases and reduced drop-offs.
- Reusable Module: Built as a Single Module, the solution can be applied to future websites effortlessly.
Way Forward
We provide customer satisfaction by understanding client objectives, providing effective solutions as per the day–to–day requirements. Based on client feedback, we are convinced that our collaboration has enabled them to achieve their goals and laid a firm foundation for future business growth and profitability.
