A US-based clothing manufacturer approached us to customize their SuiteCommerce Advanced (SCA) website. They wanted to update the site with seasonal offers and a countdown, featuring daily product-specific deals for a defined period. The client deals in handbags and related products, such as zippered tote bags with water bottle compartments, made from reusable materials. Their goal was to boost sales during seasonal periods like Christmas, driving more customer traffic. 

Our client, operating a SuiteCommerce Advanced (SCA) website, aimed to leverage the holiday season to increase customer engagement and sales. They planned a 12-day Christmas-themed promotional campaign, running from December 1 to December 12, where each day featured a different product category. The client required:

• A countdown timer displayed prominently on the website to create urgency.
• A dynamic “Shop Now” button that redirects users to the active offer category.
• Automatic updates of offers every 24 hours, based on the user’s timezone.
• Seamless functionality for adding or updating products and categories directly from the NetSuite backend.

To address the client’s requirements, we proposed a robust, scalable solution leveraging the capabilities of the SuiteCommerce Advanced platform.

We suggested the following enhancements:

Despite the simplicity of the idea, the project posed several challenges, including time zone synchronization. Ensuring the countdown timer functioned correctly for users across multiple time zones required meticulous testing and adjustments. Additionally, real-time updates of images and product categories in NetSuite reflected instantly on the website. However, our dedicated team ensured everything ran smoothly, as always.

The implementation was completed successfully, aligning with the client’s requirements and delivering significant business benefits, including:

1. Increased Sales:
   1. The dynamic promotional campaign resulted in a measurable uplift in daily sales.
   2. Customers engaged enthusiastically with the daily deals, driving higher conversions.
2. Improved User Experience:
   1. The countdown timer and seamless navigation enhanced user satisfaction.
   2. Customers appreciated the ease of accessing daily offers without confusion.
3. Operational Efficiency:
   1. Backend flexibility empowered the client’s team to manage updates independently without relying on external support.
   2. Quick adaptability for future seasonal campaigns saved time and resources.

Key Achievements:

• Increased sales orders by 60% 
• Boosted engagement on the website’s order page

Looking ahead, the client is well-positioned to continue leveraging the SuiteCommerce Advanced platform for future seasonal campaigns and promotions. By utilizing the scalable framework implemented, the client can quickly replicate similar promotional strategies with minimal setup, ensuring they remain competitive during key shopping periods throughout the year. Additionally, ongoing optimization of the backend processes and website performance will allow for smoother operations, even during the busiest seasons. The client can further explore the potential of personalized offers and targeted promotions based on user behavior, unlocking new opportunities to enhance customer engagement and drive even greater sales growth.

We are here to assist you in customizing your website to meet your users’ preferences. Connect with us to elevate your website and enhance user engagement.