An eCommerce business operating in the retail sector, leveraging SuiteCommerce Advanced (SCA) to manage their online storefront. The client was looking to gain deeper insights into customer behavior and optimize digital marketing strategies through advanced tracking and analytics integration.

One of our clients, using SuiteCommerce Advanced (SCA), sought to enhance their website’s analytics capabilities to drive better marketing insights and optimize their online presence. They needed a robust solution to integrate Facebook Pixel and Google Tag Manager (GTM) into their SuiteCommerce site to capture detailed data on customer interactions across their website. Tracking user interactions, measuring return on ad spend, and gaining valuable insights into customer behavior would help extend, monitor, and optimize the website.

They wanted to track various events on key pages like the Product Listing Page (PLP), Product Description Page (PDP), and during search and checkout processes. This integration aimed to provide a comprehensive view of their online sales funnel and enhance their digital marketing strategies.

Our team proposed a custom SuiteCommerce extension designed to integrate Facebook Pixel and GTM efficiently. The solution focused on enhancing data collection across critical touchpoints, allowing for better insights into customer behavior and marketing performance.

• Configuration of events across key pages such as product listings, product details, and key stages like search and order completion, to capture significant user interactions.
• Custom fields were incorporated into the setup, enabling seamless integration with third-party analytics platforms, ensuring real-time synchronization of data.
• Additional event triggers were implemented to capture key metrics such as pricing and order details, further refining the tracking capabilities.
• The solution was designed to offer robust features for advanced tracking, providing deep insights into customer engagement and marketing effectiveness.

Advanced Features and Capabilities

The extension possesses the following advanced features:  

• Detailed view of sales and purchase data including price and items ordered by customers.  
• Monitor return on ad spend.
• Provide a complete analysis of revenue.
• Furnish information on the search actions of people on your website, that is, analyze customer search behaviors.  
• The extension helps in gathering the audience insights.  

Adding events in PLP, PDP, and Search creates detailed information about the company’s income. This extension is a handy tool for monitoring sales, purchases, and spendings on advertising.

The introduction of extensions such as Facebook Pixel and GTM with their site provided the client with a powerful tool to monitor performance on the website as well as customer behavior. Using such metrics, they would now be able to view detailed metrics such as product views, add-to-cart actions, and even completed purchases, offering actionable insights to further enhance their marketing campaigns.

This data-driven approach enabled the client to optimize their ad spend and improve targeting strategies, thereby entailing higher ROI.

Key Achievements:

• Comprehensive event tracking 
• Enabled real-time data collection for sales and customer behavior analysis. 
• Provided detailed analytics that enabled the client to optimize their ad spend and marketing strategies. 
• Developed a user-friendly configuration record for easy updates to tracking IDs.

With the successful integration of Facebook Pixel and GTM, our client is now positioned to leverage advanced analytics for more effective marketing strategies. As a next step, we recommend exploring additional customization options, such as personalized marketing automation and enhanced audience segmentation, to further boost customer engagement.

Looking to enhance your SuiteCommerce site with advanced analytics by installing Facebook pixel or GTM? Contact our experts at Jobin & Jismi today to get started. Reach out to us now!