Having Multilingual Support for SuiteCommerce Site with NetSuite

Problem Statement

To broaden their reach and to enhance the user experience further, the client wanted to offer their SuiteCommerce Standard (SCS) website in multiple languages.  

Their primary goal was to enhance the user experience. They wanted to provide a seamless way to allow their customers to switch between English, Spanish, and Portuguese smoothly. In this regard, all content pages of the website should be translated, as per the selected language by the user for more personalized and accessible use.

What We Suggested 

To meet the client’s multilingual requirements, we proposed implementing a language Selector extension for their NetSuite SuiteCommerce Standard website. This would easily enable customers to switch from one of their preferred languages – English, Spanish, and Portuguese – that they could use while browsing the website. This ensures a tailor-made experience for each language preference.      

Our solution involved the following steps: 

1. Multilanguage Selector: We proposed adding a language selector dropdown in the website’s header. This would enable the users to choose their preferred language. The selection made by a user would be remembered as the user‘s preference for future visits.

2. Item Import in NetSuite: The translation tab has details of over two lakh items. They rely on the required languages. Users can add additional languages in future by importing the item descriptions in the desired language.

3. Language-Specific Pages: The system automatically translates all pages on the website. They include the homepage, storefront and other information changes. The system loads the pages automatically based on the user’s language preference. This provides a continuity in experience.  

Challenges:

Implementing multilanguage support in a SuiteCommerce Standard website presented several challenges:  

• Single Domain: As the website operates on a single domain, it may support just one language. To overcome the limitation and accommodate multiple languages, we have customized it by adding an extension for handling multiple languages. 

• User Preferences: The solution included storing and recalling the user’s language preferences so that after logging in again, the user does not have to reset his preferred language. We customized the system to store and correctly remember the language choice of each user during future logins.  

Customer Success

By implementing our solution, the client achieved several key benefits which include: 

• Enhanced User Experience: Customers can now switch between English, Spanish, and Portuguese. Now, the website is accessible to a wider audience.

• Language Additions: The website quickly reflects any newly added languages in NetSuite. This ensures that up-to-date language options are available.

• Increased Global Reach: The new multi-lingual feature helped the client expand to the Spanish and Portuguese markets. This increased international sales.

• Improved SEO: Multilingual content improved the website’s search engine optimization. Now more users around the world can discover it in their preferred languages.

Key Achievements:

• 30% Increase in International Sales

• Increased customer satisfaction

• Improved search engine visibility in diverse language markets

Way Forward 

The Multilanguage Selector extension in NetSuite SuiteCommerce Standard successfully transformed our client’s website. They were able to tap into new markets and enhance user satisfaction.  

We stand by you to assist in realizing your business needs, as well as with future updates and enhancements that will help you manage the demands of your market. Whether it’s minor updates or in-depth consultations, Jobin & Jismi can support you in every possible way. Contact us now!