Increase Sales with Timed Offers and Deals in Your SCA Website

Problem Statement

Our client, operating a SuiteCommerce Advanced (SCA) website, aimed to leverage the holiday season to increase customer engagement and sales. They planned a 12-day Christmas-themed promotional campaign, running from December 1 to December 12, where each day featured a different product category. The client required: 

• A countdown timer displayed prominently on the website to create urgency. 

• A dynamic “Shop Now” button that redirects users to the active offer category. 

• Automatic updates of offers every 24 hours, based on the user’s timezone. 

• Seamless functionality for adding or updating products and categories directly from the NetSuite backend. 

What We Suggested

To address the client’s requirements, we proposed a robust, scalable solution leveraging the capabilities of the SuiteCommerce Advanced platform. 

We suggested the following enhancements: 

a) Dynamic Countdown Timer: 

• Integration of a real-time countdown timer displayed at the top of the website. 

• Timer synchronized with the user’s local timezone to ensure accurate display across regions. 

b) Category-Based Auto Updates: 

• Development of an automated mechanism to update the featured category and products every 24 hours. 

• Configuration of product and category updates directly from the NetSuite backend to provide flexibility to the client. 

c) Shop Now Button Functionality: 

• Creation of a dynamic “Shop Now” button redirecting users to the active promotional category. 

• Optimization to ensure smooth navigation and a user-friendly experience. 

d) Scalability for Future Campaigns: 

• Implementation of a reusable framework allowing the client to replicate similar campaigns during other seasonal periods with minimal effort.

Challenges

Despite the simplicity of the idea, the project posed several challenges, including time zone synchronization. Ensuring the countdown timer functioned correctly for users across multiple time zones required meticulous testing and adjustments. Additionally, real-time updates of images and product categories in NetSuite reflected instantly on the website. However, our dedicated team ensured everything ran smoothly, as always. 

Customer Success 

The implementation was completed successfully, aligning with the client’s requirements and delivering significant business benefits, including: 

a) Increased Sales: 

• The dynamic promotional campaign resulted in a measurable uplift in daily sales. 

• Customers engaged enthusiastically with the daily deals, driving higher conversions. 

b) Improved User Experience: 

• The countdown timer and seamless navigation enhanced user satisfaction. 

• Customers appreciated the ease of accessing daily offers without confusion. 

c) Operational Efficiency: 

• Backend flexibility empowered the client’s team to manage updates independently without relying on external support. 

• Quick adaptability for future seasonal campaigns saved time and resources. 

• Increased sales orders by 60% 
• Boosted engagement on the website’s order page 

Way Forward

Looking ahead, the client is well-positioned to continue leveraging the SuiteCommerce Advanced platform for future seasonal campaigns and promotions. By utilizing the scalable framework implemented, the client can quickly replicate similar promotional strategies with minimal setup, ensuring they remain competitive during key shopping periods throughout the year. Additionally, ongoing optimization of the backend processes and website performance will allow for smoother operations, even during the busiest seasons. The client can further explore the potential of personalized offers and targeted promotions based on user behavior, unlocking new opportunities to enhance customer engagement and drive even greater sales growth.
 

We are here to assist you in customizing your website to meet your users’ preferences. Connect with us to elevate your website and enhance user engagement.