All About Facebook Pixel and GTM Extension on SuiteCommerce Site
It has become essential for businesses to have a robust analytical tool capable of conducting analysis on customer behavior and then eventually modifying their marketing strategies. Integration with various platforms such as Facebook Pixel and Google Tag Manager is critical in the case of SuiteCommerce Advanced (SCA) websites to get actionable insights on the efficacy of ads, engaging customers, and so on.
Dive in to know how Jobin & Jismi used a tailored solution for one of our clients to track user conversations, facilitate data compilation, and enhance their online marketing.
Problem Statement
One of our clients, using SuiteCommerce Advanced (SCA), sought to enhance their website’s analytics capabilities to drive better marketing insights and optimize their online presence. They needed a robust solution to integrate Facebook Pixel and Google Tag Manager (GTM) into their SuiteCommerce site to capture detailed data on customer interactions across their website. Tracking user interactions, measuring return on ad spend, and gaining valuable insights into customer behavior would help extend, monitor, and optimize the website.
They wanted to track various events on key pages like the Product Listing Page (PLP), Product Description Page (PDP), and during search and checkout processes. This integration aimed to provide a comprehensive view of their online sales funnel and enhance their digital marketing strategies.
What We Suggested
Our team proposed a custom SuiteCommerce extension designed to integrate Facebook Pixel and GTM efficiently. The solution included:
• Add events to the Product Listing Page, Product Description Page, and Search and Order Confirmation section. Configuring events like ‘View Content’, ‘Add to Cart’, ‘Category’, ‘Search’, and ‘Purchase’ to capture user actions on the website.
• Creating a field inside the configuration records where the user could input their Google Analytics (GUA) ID, GTM ID, and Facebook Pixel ID. Updates made in these fields would automatically reflect across the extension.
• Add various events in the configuration record to show the price, and items ordered. Enabling these events activates functionality.
• Advanced features and capabilities of the Facebook pixel, GTM set up for SuiteCommerce website.
Advanced Features and Capabilities of the Facebook pixel, GTM set up for SuiteCommerce Website
The extension possesses the following advanced features:
• Detailed view of sales and purchase data including price and items ordered by customers.
• Monitor return on ad spend.
• Provide a complete analysis of revenue.
• Furnish information on the search actions of people on your website, that is, analyze customer search behaviors.
• The extension helps in gathering the audience insights.
Adding events in PLP, PDP, and Search creates detailed information about the company’s income. This extension is a handy tool for monitoring sales, purchases, and spendings on advertising.
Customer Success
The introduction of extensions such as Facebook Pixel and GTM with their site provided the client with a powerful tool to monitor performance on the website as well as customer behavior. Using such metrics, they would now be able to view detailed metrics such as product views, add-to-cart actions, and even completed purchases, offering actionable insights to further enhance their marketing campaigns.
This data-driven approach enabled the client to optimize their ad spend and improve targeting strategies, thereby entailing higher ROI.
- Comprehensive event tracking
- Enabled real-time data collection for sales and customer behavior analysis.
- Provided detailed analytics that enabled the client to optimize their ad spend and marketing strategies.
- Developed a user-friendly configuration record for easy updates to tracking IDs.
Way Forward
With the successful integration of Facebook Pixel and GTM, our client is now positioned to leverage advanced analytics for more effective marketing strategies. As a next step, we recommend exploring additional customization options, such as personalized marketing automation and enhanced audience segmentation, to further boost customer engagement.
Looking to enhance your SuiteCommerce site with advanced analytics by installing Facebook pixel or GTM? Contact our experts at Jobin & Jismi today to get started. Reach out to us now!
